Brand · Website Strategy & Design · Email Marketing

For more than 30 years, Crack Pot Studio has been a place for Oakville to gather, create and connect. Our goal was to bring that same sense of community and creativity into its brand and digital presence.

Inspired by the feeling of a familiar living room, we developed a warm, welcoming brand direction that celebrates the studio's history while giving it a fresh, modern feel.

Before redesigning the website, we took a closer look at the business, its competitors and the existing customer experience. Through a market analysis and website audit, we identified opportunities and developed a strategy focused on showcasing the studio's personality, simplifying the customer journey and making online booking easier.

The redesign went beyond aesthetics. We restructured the site to help customers explore their options, find the right experience and book with confidence. Clearer navigation, more useful content and a streamlined booking system made the website easier for customers to use and simpler for the studio to manage.

We also created a newsletter template to keep the community connected and a transition guide to help the Crack Pot team confidently manage its website and digital tools moving forward.

Digital Campaigns · Social Media Strategy · Analytics & Reporting

Our work with William Osler Health System Foundation focused on two important parts of digital fundraising: campaigns that connect with the community and a more strategic approach to measuring their performance.

We developed social media campaigns for key fundraising initiatives, including Heart Month, Giving Tuesday and Peel 100. From highlighting the need for a new cardiac catheterization lab to encouraging community giving, each campaign was designed to connect people with the purpose behind their donations and inspire action.

Beyond the campaigns, we rethought how the Foundation collected, measured and used its digital marketing data. We identified the metrics that mattered most to digital fundraising, connected data from multiple platforms and developed a centralized dashboard that brought those insights together.

The dashboard helped the Foundation look beyond individual channel metrics and better understand how its digital marketing contributed to fundraising results.

Brand · Website · Social Media · Email Marketing · Registration Campaign

Playbox is a place where little imaginations run wild, and we wanted its brand to feel just as special.

We created a playful, storybook-inspired identity with a nostalgic feel, without feeling overly childish. The crayons in the logo became the inspiration for the hand-drawn brand pattern, as though the children themselves had picked them up and started doodling.

We carried that same personality into a new website, social media strategy and The Playbox Report, a monthly newsletter for parents.

We also developed the "Little Campaign", a series of playful video ads designed to drive new registrations for Playbox Preschool. Celebrating the little things that make Playbox special, the ads paired real classroom moments with the sounds of children singing familiar preschool songs. Three creative concepts were developed, but just one was needed to help Playbox reach its enrolment goal.

With the right tools, guidance and a thoughtful transition plan in place, the Playbox team now manages its digital marketing independently.

Brand · Website Strategy & Design · Social Media Strategy · Digital Advertising · Launch Strategy

Some of the best businesses start with a simple idea: making life a little easier for the people around you.

That's the thinking behind The Good Neighbour, a lawn care, snow removal and seasonal property maintenance business built around serving the neighbourhood the owner actually lives in. With a flexible, no-pressure approach to property care, the goal was to create a service that feels less like hiring a contractor and more like having a good neighbour you can count on.

Inspired by nostalgic ski clubs, neighbourhood sports leagues and the familiar faces you see around town, we developed a brand that feels local, approachable and full of personality.

The website followed the same philosophy: keep it simple, straightforward and easy to act on. With a new business and a unique approach to snow removal, the priority was to communicate the value immediately. We built the website strategy around clear service descriptions, transparent pricing and one unmistakable call to action: get on the route.

The launch strategy carried that personality into social media and targeted advertising. We used familiar neighbourhood moments and a touch of humour to introduce the business and show homeowners how its flexible service model works.

Integrated Digital Marketing Strategy · Digital Audit · Analytics & Measurement

As Mackenzie Health Foundation prepared to grow its digital marketing team, they wanted a clear strategy to guide their next steps. The goal was to take a more intentional approach to digital marketing, identifying where to focus their efforts, how to better support fundraising objectives and what would be needed to put the strategy into action.

We started with a review of the Foundation's existing digital marketing, including its website, email, social media, paid advertising and analytics. Through a digital audit, competitive research and performance analysis, we identified what was working and where there were opportunities to improve donor engagement, online giving and overall digital performance.

Using those findings, we developed an integrated digital marketing strategy with recommendations for each channel, content planning, donor acquisition and retention, and performance measurement. We also outlined priorities and practical next steps to help the team put the strategy into action.

The result was a clear digital roadmap that Mackenzie Health Foundation could begin implementing right away, and a plan the team could continue building on as it grew.